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4 possible answers to the millennial-dollar question

Those between the ages of 14 and 35 are part of the most targeted shopping demographic right now. It’s the dawn, the rise and the age of the millennial shopper. Both the volume and velocity of their purchasing powers have made them valuable commodities for digital retailers.

So let us dig deeper into their collective psyche and pull out 4 possible answers to the millennial-dollar question – What do they want out of a shopping experience?

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V-Day: 5 ways to win over your customers’ hearts

The end of 2014 saw digital retailers and online shoppers make waves together. Statistics were broken, and targets were met. Predictably, the ocean of purchasing orders turned into stiller waters in January 2015. Slump is a word that has been tossed around.

With Valentine’s Day just a few days away, the eCommerce world awaits a short and lucrative holiday season. Past trends have indicated that V-Day has had a large and heart-shaped impact on revenue figures. Loving is business and business is good!

Here are 5 tips for digital retailers to feel the love

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Don’t just describe it, sell it

In the eCommerce world, a rose by any other name or, without a description of its aroma, doesn’t smell as sweet. No room for Shakespeare in today’s marketplace.  So let us talk about how product anonymity can be a deadly sales killer. And how insufficient product descriptions can make a mess out of your SEO strategies, thinning out your website’s presence in search engines.

Your pages may have great products at low prices that customers might find interesting. It won’t matter thought if you don’t have the right descriptions to back them up.

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Shopping cart
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Lest you think that less is more!

We tried to think of a valid reason why e-commerce merchants are not yet fully on board the “Do you want fries with that?” bandwagon. “They must be busy with other stuff” is the answer we came up with.

Cross-selling / up-selling happens when an online retailer realizes how proactive today’s average online shopper can be, and quickly acts on it. A personalized shopping experience that can go beyond what customers want. It’s about having your finger on the pulse of what they might need.

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4 ways for online merchants to increase customer lifetime value

Every customer is an important part of your business. Each one has his/her own unique interests, shopping preferences and income levels. They represent pillars upon which you can hold high your value business propositions.

In an ideal world, online merchants would be able to dedicate a great deal of their time to every single customer. In today’s competitive world and sheer size in number of online shoppers, it just isn’t possible to spare the time or the workload.

What works instead are targeted strategies to create sustainable customer relationships. CLV (Customer Lifetime Value) is the most important metric in your eCommerce business. Your three-letter competitive advantage. Here are 5 ways to increase your customer lifetime value.

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5 Practical New Year Resolutions for Digital Retailers

The year 2014 has been a memorable year for digital retailers, with highs and lows. Strategies were cast aside, ideas were reborn and decisions were taken.  With 2015 a few weeks away, let’s take a peek at eCommerce’s immediate future.

There are predictions, trends and reports suggesting a zillion scenarios out there. A gazillion action points.  But the industry is evolving at a pace that makes it difficult for anyone to realize its potential. Hence, we invite you to sit back and gain a practical perspective on what might work for you in 2015.

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Lessons we learnt last year about m-Commerce for 2015

Last year was a significant one for mobile commerce. People flocked to mobile sites to shop to their hearts’ content. The retailers jumped on-board and revitalized their mobile platforms. Given how the millennial crowd is changing the shopping landscape, the year 2015 is shaping up to the year of the mobile.

As many a wise men have said, to know where we are going – it is important to look back at where we came from. So here are lessons we learnt in 2014 about m-Commerce that we can use this year.

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The Ultimate Holiday e-Store Survival Kit

Black Friday has come and gone. Cyber Monday has bid farewell. Super Saturday has just gone by. But the holidays are far from over. Customers are still on their couches. Some salivating over prospects of holiday offers. Others rue the annihilation of their Christmas budgets.

Digital retailers are still giddy over potential sales figures. Sure, the frenzied shopping season in 2014 claimed its share of victims. The ones who could not deliver on their promises to customers. Overall, the holiday season is definitely a time to rejoice.

It is however quite literally the worst time that one can pick to slack off in the eCommerce world!

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4 mistakes to avoid while running an e-Store

Let’s not kid ourselves. There are more players in the eCommerce world that we could care to count. Whatever we want to say about our brand, somebody has probably already said it. The rising clutter however has also made it easier to differentiate the strong players with the weaker ones. The professionals from the novices. Your e-Store doesn’t just say a lot about your brand. It is your brand.

So here are 5 mistakes you must avoid while running an e-Store.

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A/B Testing
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A/B Testing: The X Factor in eCommerce

Wouldn’t it be great if you could communicate with your live customers and find out what they want to see and what they don’t? How about if you can change how you push your products to customers based on their own feedback? That’s A/B Testing in the eCommerce world.

It’s a wealth of information on customer preferences, which online retailers can use to make informed decisions; to turn their websites and product pages into optimized selling environments.

So what does A/B testing mean?

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