Customer feedback spreads like a forest fire, if left unattended. Especially, criticisms. The harsher they are, the wilder and quicker they spread. Social media platforms are intricately woven into online sales funnels. There is simply no escaping the perils of modern customer care.
Gone are the days when negative feedback was a twinkle in the postman’s eye as he handed over a letter written by an infuriated customer. Nowadays it is mind-boggling how quickly (and widely) such information might spread in the virtual world. And it is not just about quelling criticisms.
Content marketing is a powerful tool to grow and influence your customers. It makes your website stand out as an interactive platform with engaging and relevant content. It helps you connect at a deeper level with site visitors.
By curating rich and trending content on relevant topics, you build authorship as part of your identity; a voice of authority that visitors can trust when it comes to industry news, views and recommendations. The facts speak for themselves.
Gone are the days when social media held uni-dimensional value for eCommerce merchants. There’s more to it than just a key influencer sales of conversions. Social media, be it Facebook, Twitter, Instagram, blogs or webcasts, is impacting the way shopping will evolve in the future. As much as it can be a major boost to your online business, it can also be deal breaker for your customer. A poorly-managed social media profile of your company is likely to cause just as much damage as its inconspicuous absence.
The rise in video marketing strategies in eCommerce can be attributed to the increase in pre-sale expectations of the customers. It’s all about marketing your products or services by churning out product demos, explainers and brand messages. Videos add more brand stickiness to your name, logo or that exciting new offer that you want to promote. They are also much more SEO-friendly and socially-shareable content.
It’s quite simple. A successful business needs a voice. A professional one.
Offers and promotions, in 2015, have continued to be the megaphones in most successful sales parades in the digital retail industry. When you make the right kind of noise, everyone will sing along and tell their families and friends to join in too. But if it gets too loud or if nobody is out there listening, you might as well have been talking to yourself.
Some offers and promotions manufacture demand while slicing up the average order value. Others push up the order value even if it may reduce the number of transactions.
Imagine if you were a brick-and-mortar store owner, and a customer – after spending a few minutes browsing through your inventory – decides to leave your store without a single purchase. What would you do? Offer to show him a product that is up for sale at a huge discount? Or a part of your inventory that he/she might not have seen? Exit intent pop-ups in e-Stores do that and a lot more depending on what your expectations are, as a digital retailer.
New-age digital e-stores and old-school brick and mortar stores have bashed heads over the years. During the early stages of e-commerce’s evolution, offline merchants were left in the lurch. They were unable to compete with the ease and cost efficiency of online shopping. It would have been improbable, even a few years ago, to envision a juxtaposition of the two to try and achieve a common goal.
Now, in 2015, the lines have been blurred. Retailers and customers are seeing how physical stores can add legitimacy to online shopping brands.
A few of the reasons why you, as an online retailer, need to pay extra attention to your push notifications starting today.
Pulling customers in
When done right, push notifications can drive customer engagement, impact revenue through cart fulfillment and improve your brand value in the eCommerce space. They can contribute to an overall cohesive and integrated experience for anyone visiting your website / mobile application.
It pays, literally, to get personal in the e-retail world. Contextualization is the new king of customer lifetime value and personalization – its loyal prince. Finding the right customers is not even half the battle won anymore. You have to get to know them personally and figure out how to keep them!
Companies such as Broadvision and Amazon adopted it years ago but it was a major marketing investment. Savvy website gimmicks only affordable by super-heavyweight enterprises. Now, it has become more accessible than before.
It is no longer a marketing luxury. Thanks to the strides made in legacy technology innovation, personalized marketing is accessible to even small-time digital retailers.
Those between the ages of 14 and 35 are part of the most targeted shopping demographic right now. It’s the dawn, the rise and the age of the millennial shopper. Both the volume and velocity of their purchasing powers have made them valuable commodities for digital retailers.
So let us dig deeper into their collective psyche and pull out 4 possible answers to the millennial-dollar question – What do they want out of a shopping experience?