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American Swan experiences Grow Zippy mobile magic


American Swan is an International online Fashion & Lifestyle brand that combines Urban American Lifestyle with a quintessential Youth-oriented Fashion. One challenge they were facing was to communicate in real time with customer who were visiting them from mobile devices. Legacy communication methods that are desktop browser centric have trouble adapting to the fast changing mobile-first world. Grow Zippy, on the other hand is a mobile-first platform designed to provide actionable analytics via real-time communication to users who visit online merchants. Grow Zippy works irrespective of the screen size. What’s best, Grow Zippy provides native SDKs for both iOS and Android that can be integrated in a matter of hours on to native iOS and Android apps. Himanshu Tewari, Manager-Online Marketing & Alliances, was pleasantly surprised with the results he was seeing on American Swan’s mobile website. This is what he has to say about Grow Zippy:

“Showing real-time communication on mobile devices is a real challenge. With the limited screen real estate, it is very important for the communication to be highly targeted and relevant. While we tried many tools in the market, we weren’t satisfied. We were pleasantly surprised by the kind of CTRs we were seeing with Grow Zippy’s mobile real-time communication module. Their rule engine let’s us target exactly whom we want to and American Swan has greatly benefitted from their offering. Highly recommended!”

Grow Zippy essentially covers all of the experience points of a portal: desktop, mobile web and native apps. With Grow Zippy’s powerful targeting engine, online merchants can send highly relevant and targeted communication in real-time to customers no matter how they visit the portal, helping plug revenue leaks and letting online merchants realize the full revenue potential of every single visitor.


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