Customer feedback spreads like a forest fire, if left unattended. Especially, criticisms. The harsher they are, the wilder and quicker they spread. Social media platforms are intricately woven into online sales funnels. There is simply no escaping the perils of modern customer care.
Gone are the days when negative feedback was a twinkle in the postman’s eye as he handed over a letter written by an infuriated customer. Nowadays it is mind-boggling how quickly (and widely) such information might spread in the virtual world. And it is not just about quelling criticisms.
Content marketing is a powerful tool to grow and influence your customers. It makes your website stand out as an interactive platform with engaging and relevant content. It helps you connect at a deeper level with site visitors.
By curating rich and trending content on relevant topics, you build authorship as part of your identity; a voice of authority that visitors can trust when it comes to industry news, views and recommendations. The facts speak for themselves.
Gone are the days when social media held uni-dimensional value for eCommerce merchants. There’s more to it than just a key influencer sales of conversions. Social media, be it Facebook, Twitter, Instagram, blogs or webcasts, is impacting the way shopping will evolve in the future. As much as it can be a major boost to your online business, it can also be deal breaker for your customer. A poorly-managed social media profile of your company is likely to cause just as much damage as its inconspicuous absence.
The rise in video marketing strategies in eCommerce can be attributed to the increase in pre-sale expectations of the customers. It’s all about marketing your products or services by churning out product demos, explainers and brand messages. Videos add more brand stickiness to your name, logo or that exciting new offer that you want to promote. They are also much more SEO-friendly and socially-shareable content.
It’s quite simple. A successful business needs a voice. A professional one.
Offers and promotions, in 2015, have continued to be the megaphones in most successful sales parades in the digital retail industry. When you make the right kind of noise, everyone will sing along and tell their families and friends to join in too. But if it gets too loud or if nobody is out there listening, you might as well have been talking to yourself.
Some offers and promotions manufacture demand while slicing up the average order value. Others push up the order value even if it may reduce the number of transactions.