Imagine if you were a brick-and-mortar store owner, and a customer – after spending a few minutes browsing through your inventory – decides to leave your store without a single purchase. What would you do? Offer to show him a product that is up for sale at a huge discount? Or a part of your inventory that he/she might not have seen? Exit intent pop-ups in e-Stores do that and a lot more depending on what your expectations are, as a digital retailer.
New-age digital e-stores and old-school brick and mortar stores have bashed heads over the years. During the early stages of e-commerce’s evolution, offline merchants were left in the lurch. They were unable to compete with the ease and cost efficiency of online shopping. It would have been improbable, even a few years ago, to envision a juxtaposition of the two to try and achieve a common goal.
Now, in 2015, the lines have been blurred. Retailers and customers are seeing how physical stores can add legitimacy to online shopping brands.
A few of the reasons why you, as an online retailer, need to pay extra attention to your push notifications starting today.
Pulling customers in
When done right, push notifications can drive customer engagement, impact revenue through cart fulfillment and improve your brand value in the eCommerce space. They can contribute to an overall cohesive and integrated experience for anyone visiting your website / mobile application.
It pays, literally, to get personal in the e-retail world. Contextualization is the new king of customer lifetime value and personalization – its loyal prince. Finding the right customers is not even half the battle won anymore. You have to get to know them personally and figure out how to keep them!
Companies such as Broadvision and Amazon adopted it years ago but it was a major marketing investment. Savvy website gimmicks only affordable by super-heavyweight enterprises. Now, it has become more accessible than before.
It is no longer a marketing luxury. Thanks to the strides made in legacy technology innovation, personalized marketing is accessible to even small-time digital retailers.
Those between the ages of 14 and 35 are part of the most targeted shopping demographic right now. It’s the dawn, the rise and the age of the millennial shopper. Both the volume and velocity of their purchasing powers have made them valuable commodities for digital retailers.
So let us dig deeper into their collective psyche and pull out 4 possible answers to the millennial-dollar question – What do they want out of a shopping experience?
The end of 2014 saw digital retailers and online shoppers make waves together. Statistics were broken, and targets were met. Predictably, the ocean of purchasing orders turned into stiller waters in January 2015. Slump is a word that has been tossed around.
With Valentine’s Day just a few days away, the eCommerce world awaits a short and lucrative holiday season. Past trends have indicated that V-Day has had a large and heart-shaped impact on revenue figures. Loving is business and business is good!
Here are 5 tips for digital retailers to feel the love
In the eCommerce world, a rose by any other name or, without a description of its aroma, doesn’t smell as sweet. No room for Shakespeare in today’s marketplace. So let us talk about how product anonymity can be a deadly sales killer. And how insufficient product descriptions can make a mess out of your SEO strategies, thinning out your website’s presence in search engines.
Your pages may have great products at low prices that customers might find interesting. It won’t matter thought if you don’t have the right descriptions to back them up.
We tried to think of a valid reason why e-commerce merchants are not yet fully on board the “Do you want fries with that?” bandwagon. “They must be busy with other stuff” is the answer we came up with.
Cross-selling / up-selling happens when an online retailer realizes how proactive today’s average online shopper can be, and quickly acts on it. A personalized shopping experience that can go beyond what customers want. It’s about having your finger on the pulse of what they might need.